When you sip your morning coffee, you’re tasting more than just roasted beans, you’re tasting the story of where those beans were grown. Just like wine reflects the terroir of the vineyard, coffee carries the unique fingerprint of its origin.
Ever brewed a cup of coffee at home and thought, "Why does this taste off?" You’re not the only one. One of the most common complaints we hear from home brewers is that their coffee tastes too bitter or sometimes too sour. The good news? It’s usually an easy fix, and it all comes down to a few simple brewing tweaks.
The short answer is that it depends on the roast, the bean, and your personal taste. But some blends are crafted specifically to shine through milk, while others are perfect for sipping black. Whether you’re a flat white regular or a long black lover, choosing the right blend can make a big difference to how your coffee tastes at home.
At The Wood Roaster, we’re often asked: “Doesn’t wood roasting make the coffee taste smoky?” It’s a fair question and one we’re always happy to answer. Because while our name nods to the traditional craft of roasting with wood, the idea that smoke flavours the beans is actually a myth. Let’s debunk it once and for all.